COMPANY INVOLVEMENT

A sweet way to give back.

Who We Serve

In the Community

TSG created McAlister’s first ever cause marketing campaign: Cookies for a Cause.

Cookies for a Cause takes McAlister’s beloved sugar cookie and pairs its cookie sales to a non-profit for an entire month, with 50¢ of each cookie sold, being donated directly to the designated non-profit. McAlister’s sugar cookies are decorated to match each non-profit’s brand through custom blends of sprinkles.

TSG has partnered with notable organizations including: Boys & Girls Club of America, Susan G. Komen, Special Olympics, Wounded Warrior Project, Autism Speaks and the National Breast Cancer Foundation.

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Raised for the Community
Since the program’s inception, the Cookies for a Cause program has raised over $250,000, while simultaneously bringing awareness to each charity.

Serving those who serve us

When TSG opens a McAlister’s Deli in a new town being a good neighbor is accomplished through serving great food to those who serve the community the restaurant is opening in. In 2018, TSG created its Community Heroes Dinner to celebrate the heroes in the town its restaurants call home.

The evening before a restaurant opens, Nurses, Teachers, Firefighters, Police Officers, First Responders, Veterans and Military Personnel are invited to enjoy a complimentary meal at the new restaurant. For an evening, we get to serve those who serve us.

Supporting our local communities

Since 2010, TSG has given local schools, sports teams and community groups the opportunity to raise funds for their organization by hosting a fundraiser night at the McAlister’s Deli in their town. Over the years, TSG has hosted thousands of fundraisers and has donated hundreds of thousands of dollars to the organizations who are at the center of the community.

Commitment to our nation’s heroes

TSG operates restaurants in many towns near military bases. We have long sought to find ways to honor those who serve our country in the armed forces.

Standing up when disaster strikes

When weather or natural disasters impact a community where we operate we want to lend a hand however we can. TSG quickly mobilizes our resources to provide free meals in the restaurant and in the field to first responders and recovery personnel who are helping to rebuild the community. Being a good neighbor means being there when times get difficult.